Our Story – Your Body Loves It Skip to content

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Premium Comfortable Lingerie By YOBO

OUR STORY

We're not fixing bodies, we're fixing the industry's blind spot. Celebrating every curve, every story, every beautiful body that deserves to feel incredible.

100% Sourced Designed & Made in Europe

"Your Body Loves It" is not just our line.

Nishantt J Joshi – Founder of YOBO Your Body Loves It premium lingerie brand

Nishantt J Joshi

Founder & CMD

Ilona Shariga – Design and Development, YOBO European lingerie craftsmanship

Ilona Shariga

Design & Development

Narresh Mehta – Advisory and Partner at YOBO luxury women's lingerie

Naresh Mehta

Co-Founder

Our Values

These principles guide everything we do, from design to customer service.

Body positivity – YOBO comfortable bras for women of all sizes

Body Positivity

Every body is beautiful. Our designs celebrate diversity and make every woman feel confident and empowered.

Sustainability – YOBO premium eco-conscious bras and briefs for women

Sustainability

We're committed to ethical production and sustainable materials that are kind to both you and the planet.

Community – YOBO women's lingerie brand supporting women

Community

We're building a community where women support women, sharing stories and celebrating each other's journeys.

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